HYPEClothing was founded in 2012, owning its name to the evergreen American subcultures as well as to the ambitious people who envisioned great success for the brand. Since the opening of its first store, it became too apparent that HYPE was living up to its name, and the clothing brand’s authentic vision to stay true to its American subculture roots has garnered an impressive following.

With the launch of its latest store in Sunway Pyramid, HYPE continues to push its influence for authentic American subcultures across Klang Valley, while bolstering a remarkable wealth of experience under its belt in the industry, pivotal in establishing long-lasting relationships with customers in the region. The label has not forgotten its long-term sale strategies and operates to serve its customers as it encourages growth and success within and outside of its bubble. While HYPE produces quality streetwear apparels for its customers, the brand doesn’t shy away from encouraging new ideas for its products through established R&D and collabs. Through collabs alone.

HYPE has been able to instill its brand principles and philosophy to reach an even wider set of audience across the nation. Today, HYPE continues to show a competitive brand presence within its community of classic-modern apparel hunters with a knack for something truly timeless.

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  • First Floor



Sunway Pyramid Shopping Mall

3, Jalan PJS 11/15, Bandar Sunway,
47500 Petaling Jaya, Selangor,


+60 3-7494 3100