joi

joi is a Malaysian clean personal care brand dedicated to making daily routines safer and gentler for sensitive skin. Our range includes aluminium-free deodorants, skincare and body care essentials, clean oral care, and targeted treatments designed for concerns like irritation and dryness.

Unlike most brands, joi formulates and manufactures everything in-house, giving full control over quality and consistency. With over 20 years of formulation expertise, joi uses plant-based, skin-friendly ingredients to create effective, worry-free care for the whole family, including expecting and breastfeeding mothers.