"Where a smile meets a giggle!"

Smiggle was founded in 2003, aiming to be the ultimate creators of colourful, fun, fashion-forward stationery. From humble beginnings where the first Smiggle store opened in Melbourne, Australia, word spread fast about the bright pens, notebooks and gadgets that filled a tiny, but very special place.

The colorful concept took off and Smiggle soon hit 20 stores nationwide, where it caught the eye of Just Group - Australia's most exciting fashion & apparel retailer. Smiggle joined the Just Group in August 2007 and has not looked back since!

In 2008, Smiggle jumped overseas and opened its first international store in New Zealand. By 2011 Smiggle has expanded into Singapore, and in 2014 Smiggle opened its doors in the United Kingdom. In 2016 Smiggle said hello to Malaysia, Hong Kong & Ireland! It's all part of the grand plan to be the world's most exciting and famous stationery brand.

Smiggle’s product range is exclusively designed in Melbourne, Australia, and the range is now bigger and better than ever, with the team at the Smiggle Design Lab drawing inspiration from all over the globe! Look out for special designs all throughout the year, with seasonal goodies and festive surprises! Our ultimate goal is to inspire and develop the creative spirits of our customers, by delivering original, fun and affordable stationery.

Smiggle products are all about great design and innovation, bold colors, quirky graphics, great value and most of all - giving our fans the tools they need to have fun!
So come on in, experiment, explore, poke, prod and play, because a visit to our stores is just like a hug from your best friend. Where a smile meets a giggle, it's the world's greatest place.

  • LG1.69A
  • Lower Ground 1 Floor



Sunway Pyramid Shopping Mall

3, Jalan PJS 11/15, Bandar Sunway,
47500 Petaling Jaya, Selangor,


+60 3-7494 3100