If you've ever thought of signing your kids up for a mall program while a staff member walks you through "all the amazing benefits," you'll know how hard it is to tell whether you're looking at something genuinely worth your time.
Mall kids clubs have multiplied across the mall industry in Malaysia for the past few years, and the gap in quality has widened right along with them.
So here's what we think actually separates a real program from a thin one, and a look at how we built Leo Cubs around the best interest of your kids.
A club worth joining shouldn't run out of things to look forward to. Whether it be seasonal missions, recurring themed events, or brand collaborations, these are some of the things malls should consistently organised for the kids.
Leo Cubs Playdates rotates through toy collaborations with Barbie sets and Hot Wheels and on top of seasonal campaigns like Chinese New Year & Hari Raya, so there's usually a reason to bring the kids around.
For kids club it is important for them to have a permanent and purposed-built space dedicate for kids as a dedicated space indicates that it is a real sign of investment for kids and not just a seasonal activation.
We've also put real thought into the parts nobody asks about at the signup desk, like Leo's Junior Kids Toilet & Baby Room, which is sanitised every four hours with Nano Coating disinfection technology and includes sensory taps and a private nursing room.
Registration itself lives on the Sunway Malls app, so parents can set up a child's profile and pick their preferred outlet at ease and convenience.
Everybody loves a little discounts for their kids but the best programs plug into something bigger than just minor cashbacks and points.
Since Leo Cubs sits inside the Sunway Mall ecosystem, we have some of the biggest campaign prizes that the kids can enjoy such as Sunway Lagoon tickets and Megalanes sessions.
Leo Cubs membership is free to set up through the Sunway Malls app for children 12 and under. Pair it with an afternoon at our Ice Skating Rink or our campaign, there's always something new every weekend!